Topic Post I : Price and some useful links!
As a definition Price is the amount of money charged for a product or service, the sum of the values that consumers exchange for benefits of having or using the product or service. Fixed price was used to set one price for all buyers. Nowadays, the internet promises to reverse the fixed pricing trend and take us back to an era of dynamic pricing (pg.345) - charging different prices depending on individual customers and situations.
On the case of Back to future: Dynamic Pricing on the Web (kotler & Armstrong pg.346-347) are discussed the advantages and disavantages of the Ecommerce and dynamic pricing on the internet. The internet is changing the rules for both sellers and buyers.
Sellers can:
- Charge lower prices, reap higher margins.
- Monitor customer behavior and tailor offers to individuals.
- Change prices on the fly according to changes in demand or costs.
Buyers can:
- Get instant price comparisons from thousands of vendors.
- Find and negotiate lower prices.
Sellers and Buyers can:
- Negotiate prices in online auctions and exchanges.
Some web sites allow buyers to compare products and prices quickly and easily.
There are some online auction sites making easy for buyers and sellers to negotiate prices on thousands of items such as Ebay, Amazon or sites like Priceline let customers to set their own prices.
Try to use them!
posted by Lina Maria @ 6:19 PM
1 Comments:
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